Jellybean Jones

Jellybean Jayden “Jay” Jones is a newly main character on The CW's Riverdale for the third season. She also appeared in two episodes in the second season and was mentioned several times throughout all of the seasons. She is portrayed by Renee Herbert.

Jay is a new student at Riverdale High School, after moving back to her hometown of Riverdale after six years to escape her drug addicted mother back in Toledo. There, she reunited with her father and older brother and quickly became close friends with fellow classmate, Cheryl Blossom. Veronica Lodge and Betty Cooper both have a love-hate relationship towards Jay as Veronica feared she may steal her former boyfriend, Archie Andrews and Betty fears that her boyfriend Jughead will continue to put Jay first before anyone always. But, at the same time Jay seems to care and stick up for the two girls really only because Archie and Jughead care about them so she does as well. Jay grew up being close friends with Fangs Fogarty and still is very close with him. She was in a relationship with Reggie Mantle but still visibly had feelings for her former lover, Malachai. Also, assumptions were made by Veronica that Jay and Archie may have feelings for one another but Jughead believes that neither of them would cheat on their significant others. Even though Jay showed love and affection towards Reggie it was proven that she would somewhat cheat, when she was drawn in by Malachai one night and kissed him. Although she did in fact kiss him she still pushed him away, realising it was wrong. Months after that fiasco, Reggie kissed Veronica whilst still being in a relationship with Jay which ended their relationship on a pretty heated level. Proving Veronica‘s point, Archie admitted to having feelings for Jay after kissing her when hearing about Reggie cheating. Jay hasn’t openly admitted her feeling towards him but it is obvious that there is many feelings involved in their complex relationship. Jay visited Riverdale throughout those six years and started to play the game Gryphons and Gargoyles with Ethel Muggs, Dilton Doiley and Malachai. But, went back to Toledo after a few months as her relationship with Malachai was becoming too stressful and Dilton’s strange obsession with her was something she grew to seemingly fear. Leaving the game behind her, she was surprised to hear it come up again in conversation while Dilton was attempting to talk to her. Now, Jughead has second thoughts about the innocensy of his little sister involving this weird game and her knowing who or what the Gargoyle King is.

Jay is a member of the Jones Family. She is the gang leader of the Southside Serpents, alongside her brother and partly Betty Cooper.

Early Life
Jay was born and raised in Riverdale. She is the only daughter of Gladys and FP Jones, the leader of the Southside Serpents, and the younger sister of Jughead Jones.

When Jay was younger, she and her family would spend a lot of time at the Twilight Drive-In, however, they often could not afford tickets for everyone, so the kids would hide in the trunk until they parked.

A few years before the series, Fred Andrews fired FP from his business and soon afterward, FP began drinking heavily interspersed with empty promises to quit drinking. His downward spiral along with their lack of income led Jay's mother to take off with her, while Jughead took up residence in the projection booth at his workplace, the Twilight Drive-In. Six years after that, Jay moved back to Riverdale to live with FP and Jughead in Sunnyside Trailer Park but Jay’s mother still currently lives with Jay and Jughead's grandparents in Toledo.

When Jay was ten years old she talked with Jughead for the first time in a while, over the phone. She wanted to be addressed as 'JB', instead of Jellybean because she thought it sounded cooler. When Jay was mentioned in a conversation between Jughead and FP, Jughead remarked that "she's ten years old, and listens to Pink Floyd on vinyl. I don't think she could get any cooler." Jughead also mentioned that she was helping their mother study for her GED.

When Jay was 14-15 years old, she visited Riverdale throughout those six years and started to play the game Gryphons and Gargoyles with Ethel Muggs, Dilton Doiley and Malachai. But, went back to Toledo after a few months as her relationship with Malachai was becoming too stressful and Dilton’s strange obsession with her was something she grew to seemingly fear. Around this time Jay went by her full middle name, Jayden.

Season One
Jellybean was briefly seen in an old photograph of Jughead's when he was leaving the Twilight Drive-In, for the last time. According to Jughead, they would hide in the trunk of their parents' car until parking, as their family was often low on funds, and so sneaking into the drive-in was their only option.

Jughead mentioned that the last time he spoke with Jellybean over the phone was nearly 6 years ago. He said that back then she wanted to be addressed as 'JB', instead of Jellybean because she thought it sounded cooler. He remarked that "she was ten years old, and listened to Pink Floyd on vinyl. I didn’t think she could get any cooler." Jughead also mentioned that she was helping their mother study for her GED and wondered if she ever got it.

Jay was mentioned many more times throughout this season.

Season Two
In Chapter Thirty-Four: Judgment Night, Jay runs up behind Archie, Betty, Cheryl, Sweet Pea and Toni at the hangout. She sees FP come out of the woods holding a lifeless Jughead in his arms. He has been beaten bloody and senseless, and his Serpent tattoo removed. Sweet Pea recognises Jay but doesn’t know how to approach her after seeing Jughead as they are all left speechless.

In Chapter Thirty-Five: Brave New World, FP informs Jughead while he was in hospital that Jay has come back to Riverdale and she’s extremely upset as last night was the first time she’d seen Jug in years and she thought he was dead. Jughead doesn’t know how to react and before he can say anything Jay walks into the room. She places her hand on FP and tears run down her face, she stares at Jughead in disbelief. Jughead starts to cry as he hugs Jay, calling her Jellybean. She tells him that she goes by Jay now and he is beyond happy just to hear her voice and see her face.

Later on, Veronica, Archie and Betty come to hospital to see Jughead and to meet Jay. Veronica whispers to Betty that she already has a bad feeling about her but Betty tells her to just be nice because Jay means more than anything or anybody to Jughead and he’ll notice if you give her the cold shoulder. Jay weakly smiles at Archie and he smiles back saying that it is nice to finally meet her. Veronica approaches Jay and gives her hug welcoming her to Riverdale, Betty does the same. After brief introductions, Jay leaves the hospital as the others start to talk about things she doesn’t know about.

When Jughead and Archie are alone, Archie tells him how beautiful Jay is and how she seems really nice. Jughead says “don’t you dare even think about it.” But before Archie can reply, Veronica and Betty return.

Jughead calls a meeting of the Sword & Serpents, though Toni and Sweet Pea are the only Serpents left. He called the meeting to discuss the memo that was sent out by Mr. Weatherbee and to introduce Jay back into the serpents. Toni and Jay bond quickly while Sweet Pea just stares at her.

FP informs Jughead and Jay that it is time for them to skip town and for all of them to go to Toledo, back with their mother, however, they both refuse to leave, as Betty and the Serpents need Jughead and that Jay knows that their mother is a drug addict and won’t do anything to help them. FP refuses to see what happened to Jughead at the hands of Penny and the Ghoulies happen again and for Jay to get caught up in all of the mess. So they're leaving town, but he tells the two siblings to pack light as they're only taking the motorcycles.

The next night, back at Sunnyside, Jughead tells Archie about how his father wants Jay and him to move to Toledo. Cheryl barges then into the trailer to inform them what she had learned from her mother, that Sheriff Minetta is raiding the Wyte Wyrm tonight. And if things turn violent and some Serpents end up shot, so much the better. Jay, Archie, Jughead and Cheryl arrive at the Wyrm not long after. They coordinate with Sweet Pea, Toni and the other Serpents. Jughead tells them to only take the necessities and what they can carry with them. They need to move quickly and quietly. Sheriff Minetta's forces are all over the Southside and they're looking for Serpent blood. If they want their skulls to remain uncracked, they have to go undetected, Jay states. When Sweet Pea questions where they are headed as there is no place safe for them, Jughead informs them that they've been offered asylum on the Northside. Jay, Archie, Jughead, Cheryl, Toni, Sweet Pea and the Serpents exit the Wyrm. They creep throughout the quiet streets of Riverdale, avoiding police detection.

The following morning, FP enters the Andrew house, pleased with Jughead and Jay’s determination to save the Serpents, so much so that he decides to hold off on leaving for Toledo given that the Bulldogs have gone out of their way in helping Serpents and Fred is even offering shelter. Jay then thanks Archie for helping her as the night before she needed someone and he was there even though they’re basically strangers he was still there for her. However, Archie isn't done there. He has an idea, asking Jay how many Serpent jackets he can borrow. With that, the school comes together in a show support of the Southside students who are being wrongly transferred. Jay, Archie, Jughead, Josie, Veronica, Reggie, Cheryl, Toni, Sweet Pea, Moose, Kevin and many other students put on Serpent jackets and confront principal Weatherbee.

Later that evening, FP calls for a meeting of the Serpents by the lake side. Jay, Jughead, Sweet Pea, Fangs, Toni and Cheryl are all in attendance. FP calls Jay and Jughead up onstage to announce that he's retiring from the Serpents, but that his children will take his place, he tells the Serpents more about Jay and Jughead gifts her with a custom Serpent jacket while still owning the normal one. Jay puts on the jacket and is re-welcomed with open arms. She claps as Cheryl also is granted membership into the Serpents.

The next day, Jay attends Archie’s inauguration alongside Jughead, Veronica, Betty, Josie, Sweet Pea, Fangs, Reggie, Moose, Cheryl, Toni and many other students. Deputies later arrest Archie and Jay and the rest of Riverdale High is left in shock.

Season Three
In Chapter Thirty-Six: Labour Day, Jay walks into Pop’s with Cheryl and stands next to her while she interrupts Archie, Jughead, Betty and Veronica’s conversation, informing them that they are all invited to a certain party at Thornhill. After, she leaves with Cheryl and gives Archie a flirtatious smile, causing Veronica to roll her eyes.

At the party, Jay and Fangs approach Jughead and tell him that the Ghoulies have taken Hotdog. Jay then tells Jughead that it was definitely Hotdog and that he doesn’t look well because the Ghoulies probably don’t feed him. Jay, Jug, Fangs and some friends figure out a plan to get back their spirit animal. Betty becomes worried that Jughead will get hurt again but Jay tells her that he’ll have back up this time. Betty then replies to her saying that Jay was evidently the most hurt about Jug getting beaten last time so why would she not be worried. Jay then informs her that she knows their former leader, Malachai and that he’ll listen to her. Betty still continues to be worried and convinces the Jones siblings to let her come. When they arrive, Jay persuades her brother to let her save Hotdog because if she gets caught, she’ll be able to talk herself out of it as she’s on the best terms out of the group with Malachai. Little did she know their new leader was Penny Peabody who she was (except for Jughead) on the worst terms with out of the group. Penny and the rest of the Ghoulies confront her, Jughead goes to help his sister but Betty stops him. Penny threatens to kill Betty and that causes Jughead to demand Cheryl to shoot Malachai as he begins walking towards Jay. Jay then yells out Cheryl’s name in an annoyed manner but then tells her to aim for in between Penny’s eyes but not to shoot. Jughead runs up to his sister and threatens Penny saying that Cheryl doesn’t miss. Penny says that the new member of the serpents (Jay) has started another war on the Northside. Jay and Jughead walk back to the truck with Hotdog in strong grasp.

Jays mentioned again while FP and Jughead are talking.

Dilton arrives at the Jones house and asks for Jay. He tells Jay about the Gargoyle King and how it’s real but she cuts him off as she’s already late for Archie’s trial. Jay lets Dilton stay at the house to rest and says they’ll talk when she gets back. When Jay and Jughead arrive home, Jay realises that Dilton has left. Jughead finds a rolled up map and as he shows Jay the both of them without hesitation leave for Fox Forest. While Jay and Jughead are in Fox Forest they come across Dilton and Ben laying on the ground as they’ve presumably just performed a confusing sacrifice. Ben awakes and starts to choke on a blue liquid, Jughead sees he’s dying and calls for help as Jay kneels next to Dilton trying to wake him.

In Chapter Thirty-Seven: Fortune and Men’s Eyes, Jay is seen in the girls locker room telling Cheryl to give Veronica a break as her man is in the “big house.”

Jay was mentioned while Jughead was asking Ethel about the Gargoyle King, saying that Dilton only got so far with telling Jay who and what the Gargoyle King is.

Jay visits Archie in Juvie with Reggie and gives him a present, saying that Reggie picked the shoes out. She explains that they’re perfect to replace his other ones that the Ghoulies stole from him. Archie is grateful but seems unsure.

Jay leaves Thistlehouse to meet up with Malachai to tell him that the game is back, as Jay is walking through Fox Forest she is startled by Cheryl. Jay tells her to leave but Cheryl refuses. She gives in and lets Cheryl come with her. When the two girls arrive at Malachai and Jays meeting spot, she tells Cheryl to stay here while she talks to him. Jay was planning to talk with Malachai but kisses him instead, after she realises what she is doing she pushes him away and Cheryl pulls her back to the woods.

Jay joins the Vixens and performs at the Juvie for all the boys.

In Chapter Thirty-Eight: As Above, So Below, Jay arrives at Pop’s with Kevin and Josie for Veronica’s speakeasy and is greeted by Reggie who affectionally kisses her before she walks in. Jay is then sitting at a table with Kevin, Reggie, Josie and Veronica as Veronica talks to Josie about singing at the La Bonne Nuit. Veronica then tells Jay that she’d love for her and Kevin to be the emcees. She and Kevin agree compromising saying that only if they can sing every now and then, Veronica happily agrees. Jay then smiles, thankful that Veronica is warming up to her. Reggie gets a call with Pop asking for Jay. Jay leaves the speakeasy and is surprised to see Penny Peabody, asking her what the hell she wants. Penny tells her that the Ghoulies are offering their services for a modest price. Jay then sarcastically guesses that they want protection from Penny. Veronica then joins them and says that she hasn’t had the “pleasure” to meet Penny and immediately asks her what she wants. Penny then says that Veronica has a nice place here (meaning Pop’s) and says it’s probably nicer down in the speakeasy and that she would hate if something bad to happen to it. Jay glares at her as Veronica scoffs. Penny then leaves basically saying that Veronica should think about it.

Veronica then approaches Cheryl and Toni asking if either of them have seen the Jones siblings, saying that she has a problem that has their names scribbled all over it. Cheryl says that Jughead is probably with Betty and Jay is probably with Reggie but still asks if her or Toni can help. Veronica says that she knows that Jay and Jughead have been keeping tabs on the Southside, Toni confirms that they have and goes on about how over the summer Jay somehow mysteriously knows that the Ghoulies have set up shop in the basement of the Whyte Wyrm.

Jay is seen again at La Bonne Nuit opening night hanging around with Reggie.

In Chapter Thirty-Nine: The Midnight Club, Jay is seen in a classroom with many other students while Hermione Lodge talks to them all about the game Gryphons and Gargoyles and the danger behind it.

In Chapter Forty: The Great Escape, Cheryl, Toni and Jughead approach Fangs, Jay and Sweet Pea and Cheryl explains to the three that her and Toni were in her tent when suddenly an arrow shot straight through it. Fangs then tells them that him and Sweet Pea were practicing their aim for the next quest and that Jay was helping them. Jughead tells them that he doesn’t want to go off board yet and he will decide when they will. Sweet Pea and Fangs complain that because Jughead is the Serpent King the rest of the serpents have to take all the risks. Jughead then asks Jay to grab the bow and notch an arrow. He stands over near a tree and places a can on his head for Jay to shoot, Cheryl asks if she should do it because she’s basically a professional but Jughead tells her to shut up. Jughead then tells Jay to fire but she hesitates, he yells at her and suddenly Jay shoots it. Jay sighs as she realises that her aim was perfect.

Later, Jughead tells Jay that he doesn’t want her getting involved in G&G because he doesn’t want her to get hurt. She tells him that she doesn’t need his protection and that she’s old enough to look after herself without her ‘big bro’ always being her shadow. Even though Jay puts up a fight, she finally lets Jughead win the argument, telling him to at least stay safe. He nods and leaves to tell Sweet Pea, Fangs, Cheryl and Toni more about playing the game.

Jay is sitting on Reggie’s lap as Betty asks Josie and Kevin about their parents admitting to playing the game. Reggie then says that his dad brought a different approach and shows the group his black eye. Jay rubs his shoulder and looks at him with sad eyes. Before the group can say much more Veronica barges in and tells them about Archie and how she needs all of their help to break him out of Juvie.

Jay is sitting around a table with Veronica, Betty, Reggie, Kevin and Josie as Veronica speaks about Archie and the plan to help him escape. Jay and Reggie arrive at Seaside Recreation Centre in a getup so no one recognises them. Veronica is also by their side undercover. Jay speaks to the guard telling him that her name is Monica Norton, the daughter of Warden Norton and Reggie is her so-called fiancé. She also explains to the guard that they want to see the blood shed, he lets Jay and Reggie through without further hesitation. The two get inside the building and begin to watch the fight between Mad Dog and Archie. They help Archie escape and Jay brings him towards the car.

Jay, Veronica, Betty, Reggie, Josie, Kevin and Archie arrive in Dilton’s Bunker and meet with Jughead, Cheryl, Toni, Fangs and Sweet Pea. Toni helps Archie patch up his wound while Jay stands close to Reggie.

Jay, Reggie and Kevin are in Pop’s speaking about Joaquin. Reggie says that he can’t believe that the group pulled off the escape. Jay wacks him in the side telling him to shut up as no one is allowed to know that they were involved, he apologises sarcastically while Jay raises her eyebrow at him, shaking her head. Reggie suggests that they play G&G so they can figure out what their parents and Betty aren’t telling them. Jay tells the boys that she promised Jughead she wouldn’t but with her boyfriends encouragement, she finally agrees.

In Chapter Forty-One: Manhunter, Jay is sitting in a classroom with many other classmates as Sheriff Menetta speaks to them about Archie’s escape, saying that he knows he didn’t do it by himself and that keeping information from the police is against the law. Sheriff Menetta asks Reggie where he was that night and Reggie told him that he was at home and that he can even check his search history, ‘if you know what he means’. Menetta then asks Jay where she was on the night of his escape and she tell him she was with Reggie, helping.

Jay is mentioned in a conversation between Kevin and Archie when Archie asks if Kevin will help him find the three guys who caused his sentence. Kevin tells him that Veronica and Jellybean are going to kill him but agrees to do so anyway.

Jay arrives at the camp that the Southsiders have been living in, on a motorcycle with Jughead. Fangs and Sweet Pea tell them that someone’s trying to send a message. Confused, Jay and Jughead follow the two to the ‘Throne’ and pulls off the sheet revealing Joaquin’s dead body. Jay is extremely upset by this and is asked by Sweet Pea who would’ve done this and Jughead tells him it could be anyone. Sweet Pea also mentions the symbol on his forehead and Jay says that is the symbol of sacrifice. She then suddenly tells the three guys that she has to find Archie and leaves on the motorcycle.

Jay, Jughead and Archie leave Riverdale together. Jay asks if Archie really wants to do this and he says yes. Jughead says okay and they continue to walk down the railway track away from their hometown. Jughead then tells Archie that Joaquin is dead and Archie instantly turns to Jay and asks if she’s okay, she says she’ll get over it but then goes on and tells him about how Joaquin had the same sacrifice symbol on his forehead that Archie had on his hip. Archie asks who the hell is doing this and Jay says she doesn’t know and neither does Jughead. Jughead says to them both that he thinks Hiram Lodge is definitely apart of it and they both agree.

Physical Appearance
Jay has dark brown hair and beautiful blue-green eyes, she stands around 5’6” or 5’7” and has a very slim figure. The makeup she wears is mostly to a minumum, in both seasons. She is seen mostly in dark clothing with her signature Serpent jackets but if not, in ripped blue or back shorts and crop tops. Jay’s hair is mid length and always curled. Early in Season Three, she dyes her hair to a dirty blonde to go undercover as Monica Norton.